Sandwich Boards for Sale: What to Consider
Why settle for ordinary when your biz can become part of the menu with sandwich boards? These basic, yet powerful tools drive visibility and bring customers straight to your door. When purchasing sandwich boards, consider material and design options. Durable materials promise a long life, while evocative design captures attention. Various industries also employ them differently—from restaurants to real estate—but all get the most unique benefits possible. Our guide explores these features, so you can decide which product is right for you. See how even a humble sandwich board can turn your marketing into something special and memorable. Check out what MetroClick has to offer today!
What Are Sandwich Boards
Definition and Purpose
Okay, let’s talk about what sandwich board advertising signs actually are. Think of these outdoor sandwich board signs as the best silent salespeople around. They’re always present, toiling away to communicate your marketing message without using any words. The origin story behind the name “sandwich board” is quite interesting. Even back then, the phrase “sandwich men” was introduced by Charles Dickens himself. That’s right, these custom sandwich boards have been around since the 19th century, helping businesses leave their mark in the world.
So, what is the deal with these boards? They’re essentially double-sided sidewalk signs that you can place right in front of your business. Perfect for capturing the interest of pedestrians, they convey whatever you need to share. Whether advertising a new product or a special offer, a sandwich board sign is an ideal vehicle to do so. It also stylishly displays your daily menu! These signs serve a real purpose; when placed strategically, some businesses have seen their sales jump by a whopping 52% to 80%. Talk about a powerful marketing tool!
Key Features and Benefits
Let’s explore the benefits of sandwich board advertising signs. These outdoor sandwich board signs are extremely cost-effective, making them a valuable marketing tool, especially when budgets are tight. They provide an inexpensive way to spread your message without needing to invest large amounts of money. Moreover, these versatile advertising displays can be customized to fit your specific needs, whether you want to promote a sale, direct foot traffic, or showcase daily specials and seasonal offerings.
Another significant advantage of sandwich board signs is their updateability. You can easily change the message on your custom sandwich boards whenever necessary without incurring additional costs. This flexibility allows you to keep your marketing messages fresh, whether for a new deal or a last-minute promotion. A well-designed sandwich board can effectively draw in pedestrians, acting as a piece of art on the sidewalk that captures attention and increases brand awareness for your business.
Versatility Across Industries
These outdoor sandwich board signs aren’t restricted to just one type of business; they’re an effective marketing tool for every industry. For retail, using sandwich board advertising signs can draw people in with special discounts or announce new arrivals. Restaurants particularly love these signs for showcasing daily specials or limited-time offers, while service-based businesses can leverage sandwich board signs to drive customer traffic by highlighting unique services.
The beauty of custom sandwich boards lies in their versatility, acting as a blank slate for your creative marketing messages. They’re also ideal for events and pop-ups, helping to guide guests, share schedules, or add a playful touch to the venue. No matter what business you’re in, incorporating sandwich board advertising into your marketing strategy can significantly enhance brand awareness and visibility in today’s crowded marketplace.
Types of Sandwich Boards
Standard Options
Let’s explore the classic options for sandwich board advertising signs. You may recall A-frame pavement signs, which have been a staple since the 19th century, making them a timeless choice for stores and cafes. These effective sidewalk signs sandwich boards are fantastic because, despite their nostalgic appearance, they can be customized to feel more modern. Typically, these boards come in popular sizes like 24″ x 36″, perfect for high-traffic outdoor areas. If space is limited, consider a smaller 18″ x 24″ size for a cozier vibe, or opt for the larger 36″ x 48″ option to ensure maximum visibility.
The beauty of outdoor sandwich board signs is that they don’t require a permit, allowing you to set one up right on your property, especially outside your shop. This flexibility is particularly beneficial for local businesses. As long as your sign adheres to the five ‘standard conditions’, you’re good to go. Fun fact: 80% of customers are more likely to enter a store with visible sandwich board signs outside. These custom sandwich boards are not merely decorative; they are a valuable marketing tool that truly drives foot traffic!
Quick Change Models
If you prefer some freshness, quick-change models of **sandwich board advertising signs** might be the way to go. These are ideal if you wish to refresh your marketing messages frequently with little fuss. For example, picture this — you have a big sale one week. The very next week, you release a new product and can update your outdoor sandwich board signs (easily!) in no time! This type of board is highly convenient and flexible, saving you time and effort while enhancing your brand awareness.
Many of these models are constructed to hold pre-printed vinyl graphic panels, making them effective sidewalk signs. The panels flex back and forth in the wind, allowing them to resist severe weather without toppling over. Durability matters a lot! It’s essential if you want to put your **custom sandwich boards** in a breezy location. With these models, you’re not just getting a sign — you’re investing in a powerful marketing tool that grows with you.
Replaceable Inserts and Displays
Let’s discuss the benefits of using replaceable inserts and displays in your outdoor sandwich board signs. If you’re looking for versatility, these sandwich board advertising signs are a game changer. They allow you to quickly change out various inserts or displays, tailoring your sidewalk sandwich board signs to reflect current events or seasonal offers. With these replaceable inserts, you won’t be limited to a single message all year round, enhancing your brand awareness and marketing strategy.
These boards typically utilize firmer materials, around 3/16” thick or less, ensuring they remain strong yet easy to handle. Their lightweight design makes them simple to transport and set up in various locations, perfect for outdoor advertising. When you need to adjust your marketing messages on the fly, these custom sandwich boards are user-friendly. Just slide in a new message, and you’re ready to capture the attention of potential customers, keeping your marketing as dynamic as your business.
Uses in Various Industries
Retail and Real Estate Applications
In retail and real estate, **sandwich board advertising signs** serve as silent salesmen, remaining out there 24/7 to grab pedestrians’ attention. In fact, 76% of people walk into a business simply because of a catchy sign out front! These **outdoor sandwich board signs** aren’t just signs; they’re the first greeters for your store or property. Their flexibility allows you to customize them to showcase everything from special offers to business hours, or even a flash sale that’s only today. Imagine a crowded street with a board boldly announcing “50% off today only!” alongside another screaming “New apartments available!” This creates excitement and urgency, effectively pulling potential customers right in.
Moreover, sandwich boards are the metamorphosers of the bunch, easily updated with seasonal offers or daily deals at no additional cost! This versatility makes **custom sandwich boards** an affordable option for businesses looking to maintain freshness and interest. These boards are crucial to retail and real estate, directing foot traffic, showcasing new products, and highlighting limited-time offers. With their potential to enhance brand awareness, **sidewalk sandwich board signs** become powerful marketing tools that can significantly boost customer engagement and drive sales.
Restaurant and Hospitality Uses
Restaurants and hotels have a special relationship with outdoor sandwich board signs. Picture this: you’re walking past a café and see a charming sign announcing “Today’s Special: Homemade Lasagna” or “Happy Hour from 5–7 PM.” Immediately intrigued, you realize that these sandwich board advertising signs are ideal for informing passersby about daily specials, new menu items, or happy hour deals. This creates urgency, prompting potential customers to rush in and experience what’s on offer before it goes away.
In the hospitality industry, it’s not only what you say; it’s how you say it. A well-made sandwich board sign can reflect the restaurant’s character, creating an authenticity that resonates with customers. These outdoor signage options are built to last, resisting weather abuse, so you won’t need to purchase more frequently. A bistro that exudes warmth or a swanky hotel can’t go wrong with custom sandwich boards, as these effective sidewalk signs consistently draw a crowd.
Event and Wedding Signage
Events and weddings require signage that is both flexible and impactful, making outdoor sandwich board signs an excellent choice. These sandwich board advertising signs provide a stylish way to guide guests, share the itinerary, or highlight special moments. Picture a wedding board that greets guests with a sweet note or an event board that outlines the day’s schedule. Not only are these boards practical, but they also add a touch of elegance and personalization to any gathering.
Sandwich boards can fit any theme or scenario, whether you’re hosting a rustic barn wedding or a sleek corporate event. These versatile advertising displays are perfect for last-minute announcements, ensuring that your signage remains fresh and timely. When it comes to events and weddings, custom sandwich boards emerge as both a functional and decorative choice, enhancing the overall experience for attendees.
Religious and Community Settings
In religious and community settings, effective communication reigns supreme, and outdoor sandwich board signs simplify this process. These versatile sandwich board advertising signs can announce service times, direct foot traffic at events, and share inspirational messages. For instance, a church may utilize a custom sandwich board sign to prominently display this week’s sermon title, while a community center can promote future activities to engage local residents.
What’s beautiful about using sandwich board signs in these environments is their ability to reflect the spirit of the community. Custom designs can be tailored to match the tone and message the group wishes to convey. Additionally, due to their ease of maintenance and long lifespan, outdoor sandwich board signs provide a cost-effective solution for reaching communication objectives, fostering community engagement, and keeping everyone informed.
Materials and Design Choices
Selecting Durable Materials
The key is to choose the right materials when it comes to custom sandwich boards. You want something that can withstand the elements, especially if you’re using outdoor sandwich board signs. Most sandwich boards are made from wood, plastic, or metal. Wood provides a traditional and solid appearance, but it can be heavy and requires more maintenance. Plastic is lighter and weather-resistant, making it a great choice for portability and easy storage. Metal, commonly aluminum, offers a modern, sleek finish and is very durable, though it can be more expensive.
If you’re on a budget, you can find excellent sandwich board advertising signs for under $100. This price range opens up versatile advertising displays without sacrificing quality. When choosing, look for the thickness of the board. Most boards should be 3/16″ thick or less, striking a balance between durability and flexibility. If you ever want to change materials, you can replace them with any rigid material of the same thickness, ensuring your outdoor signage remains effective.
Design Options for Impact
Everything is designed in terms of getting attention, especially when it comes to outdoor sandwich board signs. Your sandwich board needs to be a visible sign that captures the interest of pedestrians walking by, making them curious enough to want to learn about your business. The standard size for custom sandwich board signs is 24” x 36”, which is ideal for attracting foot traffic while remaining portable. For those with more space or seeking a bigger impact, a 36” x 48” board might be the perfect fit. Conversely, if you’re looking for something smaller, an 18” x 24” sign will suffice.
Consider the fonts and colors you use on your sandwich board advertising. Bold, contrasting colors can make your marketing message pop, while simple, readable fonts ensure that your message is conveyed quickly. Adding graphics or symbols can enhance visibility. Remember, 80 percent of customers will enter a store that has effective sidewalk signs, making it worthwhile to invest time in a compelling design that stands out.
Printing and Lamination Techniques
After you’ve honed the content and design of your outdoor sandwich board signs, it’s time to consider printing and lamination. High-quality printing makes your marketing message appear professional and ensures it lasts longer. Many sandwich board advertising signs allow for either adhesive or insert-type graphics that can be easily changed out when necessary. Regardless of the type, lamination is an important step, as it protects the printed material from rain, sun, and physical wear over time, enhancing the board’s appearance.
Lamination is applied directly to the printable material and is available in either glossy or matte finishes. Glossy finishes are bright and vivid, while matte finishes are understated and less reflective, making them suitable for various business logos. Choose the one that best fits your brand and setting. By investing in effective design and proper lamination techniques, your custom sandwich boards will remain visually appealing and serve as powerful marketing tools.
Considerations When Buying
1. Assessing Your Needs
Before rushing off to purchase outdoor sandwich board signs, carefully consider your needs. Ask yourself: what’s the purpose of the board? Are you using it to drive foot traffic, give directions, or promote daily specials? Figuring out your main use will help narrow down the size and style. If you are on a narrow street, an A0 size board can create blockages. It’s far better to go with a smaller sign that fits the space. Instead, you can opt for a smaller 18″ x 24″ sign, which is still effective but much more manageable. The most common size for sandwich board advertising signs is 24″ x 36″, striking a balance between visibility and portability. For broader spaces or larger messaging, a 36″ x 48″ board may be ideal. Remember, the size dictates how much information you can display, and it also affects how easy it is to move and store the board effectively.
2. Evaluating Cost-Effectiveness
When it comes to budgeting for outdoor signage, the good news is that you can purchase or create high-quality sandwich board advertising signs for under $100. This makes them an affordable solution for small businesses looking to maximize their marketing dollars. However, it’s essential to weigh the upfront cost against the long-term benefits of durable and high-quality materials. While some sandwich board signs can weigh as much as 13 kg for larger sizes, competing models may weigh just 3 kg, highlighting the sturdiness of the heavier boards. This weight difference can translate to a longer lifespan and increased resistance to wear and tear. For over 30 years, Grafics Unlimited has specialized in custom sandwich boards, known for their quality and effectiveness. Investing in a well-made outdoor sandwich board could lead to fewer replacements and repairs, ultimately saving you money in your marketing strategy.
3. Ensuring Weather Resistance
One of the most critical factors when choosing outdoor sandwich board signs is their ability to withstand the elements. These outdoor signs are constantly subjected to changing weather, from rain and wind to bright sunlight. Look for features that enhance weather resistance, like water-resistant coatings or UV-protected surfaces, which not only shield your signage but also keep your marketing message legible. In high-wind areas, opt for sandwich board options with weighted bases or designs that allow you to add weight. A board that can’t handle the elements will cause you headaches, leading to consistent replacements or repairs. We produce many of our custom sandwich boards ourselves, exclusively supplied by the UK POS Clipable brand, designed to last.
4. Choosing Customizable Features
The most important aspect of outdoor sandwich board signs is their customizability. A good sandwich board should allow you to frequently change your marketing messages while reflecting your brand’s colors and logo. Some boards even feature interchangeable panels or chalkboard surfaces, enabling quick updates, which is particularly useful for businesses like cafes or restaurants that need to change menus daily. Custom sandwich board options, such as those offered by Grafics Unlimited, can provide unique features that enhance brand awareness. Consider how often you’ll need to update your signage and what tools will facilitate those changes, as this will help you select a board that meets your operational needs and visual preferences.
5. Understanding Local Regulations
Finally, you’ll need to be aware of any local regulations around outdoor signage, especially when considering retail sandwich board signs. Cities have rules about where and how large sandwich board advertising signs can be to keep pedestrians safe. These regulations also help maintain a pleasing visual standard in the area. Before you make a purchase, speak to your local hall or business group. This way, you can avoid being fined and the hassle of having to rip down non-compliant sandwich board signs. For instance, an oversized board placed in a busy area may not be permitted if it blocks the sidewalk. Understanding these regulations right from the beginning saves you all of that hassle and ensures your signage complies with community guidelines, allowing you to maximize your investment.
Advantages of Sandwich Boards
Cost-Effective Advertising
When we think about affordable outdoor advertising, retail sandwich board signs truly shine. These effective sidewalk signs are inexpensive yet impactful, providing a one-time investment that can last for years. Unlike digital ads or billboards that require ongoing payments, sandwich board advertising signs are built to withstand various weather conditions without fading. They serve as a reliable marketing tool, consistently drawing attention to your business location and enhancing brand awareness.
Imagine placing custom sandwich board signs outside your café to promote a new bean blend. All you need is a simple chalkboard and a dash of creativity to create eye-catching sandwich board options. Research indicates that these signs can significantly boost sales and profitability, making them a valuable addition to your marketing strategy. In fact, a striking 76% of consumers have entered a store for the first time because of a visible sandwich board sign they noticed. This demonstrates how effective sandwich board advertising can be, attracting potential buyers without breaking the bank.
Flexibility in Messaging
One of the coolest things about sandwich board advertising signs is their flexibility. You can change the message as many times as you want, making them a valuable marketing tool. Today, you might post about a lunch special, while tomorrow, you could share a funny quote to lift a few spirits. This can be easily accomplished with a few strokes of chalk or a simple exchange of posters on your custom sandwich boards.
Sandwich board signs are also lightweight, making them easy to move to various locations, whether indoors or outdoors. You can place them wherever they catch the most eyeballs, such as a bustling street corner or right outside your shop entrance. These outdoor sandwich board signs can be tailored to your specific needs, whether you need to direct foot traffic during an event or promote a flash sale. Their convenience and portability are exactly what every small business today dreams of.
Engaging Potential Customers
Engaging with your prospects is effortless when you utilize **sandwich board advertising signs**. These **outdoor sandwich board signs** have an immediate visual impact that captures attention and turns heads. The right sandwich board sign will ensure your business stands out from the crowd, drawing interest and intrigue from passersby eager to learn more about what you offer.
You’re on the right track when you customize the board to reflect your brand’s vibe. It’s like having your own little billboard speaking directly to your audience. Whether you use bold colors, catchy phrases, or quirky drawings, it all adds up to create an engaging experience. People want variety, and an effectively written sandwich board offers that refreshing contrast. It can make your business stand out from the crowd like nothing else. They’re not mere signs; they’re part of your brand voice and personality.
Best Practices for Effective Use
Strategic Placement Tips
When considering the placement of your sandwich board advertising signs, location is crucial. You want your outdoor sandwich board signs to catch the eyes of pedestrians without obstructing their path. A prime spot is right outside your shop, where foot traffic is high. With over two-thirds of customers deciding where to go based on visible sandwich board signs, strategic placement can significantly enhance customer engagement, encouraging them to pop in.
Think of your custom sandwich board signs as a welcoming invitation to potential buyers. Positioning them at your entrance or a busy street corner can maximize exposure. Consider the direction from which people are approaching; you want them to notice your sign before they even think about passing by. Additionally, ensure your sign is sturdy enough to withstand weather conditions, as a well-placed sandwich board serves as your silent salesperson, effectively promoting your business and enhancing brand awareness.
Designing for Maximum Impact
Designing your sandwich board is akin to creating a mini-billboard, especially when considering outdoor sandwich board signs. Start by selecting the appropriate size; while bigger isn’t always better, your sign must be large enough for pedestrians to read easily. Once you’ve determined the dimensions, think about your marketing message. The key is simplicity—use your sidewalk sandwich board signs to inform potential customers about what awaits them inside. Whether it’s a new product or a special offer, clarity and excitement are crucial.
To enhance visibility, emphasize the most important words, such as FREE or TODAY, making them the focal point of your sandwich board advertising. Color choices also play a significant role; bright hues can attract attention, but ensure they remain easy to read. Don’t shy away from creativity—consider adding an eye-catching border or unique design elements. A well-placed custom sandwich board sign not only conveys information but also entices and invites customers to explore further.
Incorporating Calls to Action
A good sandwich board advertising sign doesn’t only inform potential customers about what’s available; it compels them to act. When designing your outdoor sandwich board signs, consider the specific action you want pedestrians to take as they walk past. An explicit call to action (CTA) is essential—whether it’s “Come in for a sample” or “Join us for a special discount today.” Creating a sense of urgency with phrases like “limited time” or “today only” can significantly enhance your marketing strategy.
Use your custom sandwich boards to generate buzz and excitement around your offerings. Promote daily specials or flash sales that are too enticing to miss. This effective sidewalk sign not only catches the attention of passersby but also drives traffic to your physical store. Investing in quality sandwich board options is a smart move; you can acquire one for under $100, making it an affordable tool to boost sales and enhance brand awareness.
Conclusion
Sandwich boards. They’re not just simple signs.
They’re a good way to get attention and get business. From cafes to retail stores, these boards tell your story right on the street.
Choose wisely, keep the materials and design in line with your brand. Use them with your audience, and see them engage customers and generate hoopla.
Stand out with colors, messages, and styles that pop. You can make the message clear and punchy.
Want to make a move? Let your business shine as you dive into the world of sandwich boards.
Sneak peek into MetroClick’s offerings. Find the solutions that work just right for you.
Want to discuss it a bit more? Hit up MetroClick. We’re here with bold and creative signage to help your business grow.
Frequently Asked Questions
What is a sandwich board?
A sandwich board, often seen as effective sidewalk signs, is an advertising tool typically composed of two panels joined at the top to create an A-frame. Its portable nature makes it ideal for outdoor sandwich board signs, attracting the attention of pedestrians.
What materials are used for sandwich boards?
Common materials for outdoor signage like sandwich board signs include wood, metal, and plastic. These durable, weather-resistant materials ensure that outdoor sandwich board signs withstand the elements effectively.
How are sandwich boards used in different industries?
Sandwich boards are highly versatile outdoor advertising tools. Retailers utilize sandwich board advertising signs for promotions, while restaurants display their menus using custom sandwich boards. Real estate agents depend on these effective sidewalk signs for open house signs, helping businesses connect directly with potential buyers.
What should I consider when buying a sandwich board?
Consider the size and material of your outdoor sandwich board signs, along with the need for portability. Durability is crucial for outdoor advertising, and customization options can ensure it aligns with your brand aesthetic.
What are the advantages of using sandwich boards?
Sandwich boards are inexpensive, reusable, and very visible outdoor sandwich board signs. These effective sidewalk signs capture the attention of foot traffic, allowing businesses to refresh their marketing messages regularly with new offers!
What are the best practices for using sandwich boards effectively?
Place your retail sandwich board signs in high-traffic areas, ensuring they feature clear, concise messaging that stands out. Regularly refresh the content to maintain relevance and engage potential customers effectively.
Why are sandwich boards a good investment for businesses?
They provide a high return on investment through outdoor sandwich board signs, generating visibility and attracting consumers. Their flexibility in messaging and ease of use make them a staple for businesses looking to enhance their marketing strategy.