Tales from Retail – Omnichannel Shopping

Tales from Retail – Omnichannel Shopping

Zara’s Omnichannel Technology at their SoHo Flagship Store As a retail sales rep, there’s nothing worse than scurrying through a store on a mission for a customer, looking for that XS skirt to replace the small. At the same time, this frantic hurry is the...
Where Your Content is Best Distributed

Where Your Content is Best Distributed

In marketing spheres, the phrase “content is king,” is not particularly news. Search #marketing on Twitter, and it’s all you’ll see. And it’s fun to read, and It’s interesting, and It’s useful. It’s information about content marketing, gaining impressions via content...
Technology’s Personability

Technology’s Personability

Many establishments perceive sleek technology to obstruct their homey, rustic aesthetic, and thus infringe on their branding and sales. Older demographics, and sometimes even millenials, have a nostalgic inclination for person-to-person, old soul aesthetics. And I...
Generation Z

Generation Z

Wondering about the untapped generation in retail technology? Us too. We’ve researched trends, behavior, and tactics among Gen Z, and reporting on how they exercise their massive buying power using Mommy and Daddy. Generation Z is growing up, and they love to...
Consumer Service 2016

Consumer Service 2016

This year, we’ve seen a dramatic shift in what it means to provide good customer service. Companies that have found success in providing friendly and reliable customer service for decades are wondering why they’re suddenly watching their sales sink. It begs the...